Wednesday, March 10, 2010

Six Social Media Trends for 2010 - Harvard Business Review

The Truth About Profiting from Social NetworkingThis article is written in November 2009.  Let's see whether the prediction is correct or is already happening.

1. Social media begins to look less social - Already happening.  My Facebook is now clustered with so many youtube videos, games that I hope I can avoid seeing. Now you can 'hide' these applications or reduce the instance of update you want to see from a particular friends.  So if you have been updating too often on Facebook, be careful that many of your friends may just 'turn you off'!

2. Corporations look to scale - Already happening. Everyone is going social networking. From companies, to schools, to government agencies to political parties.  The question is how are they using it and how do they measure success?

3. Social business becomes serious play - Already happening.  Just look at the many games you play in Facebook.

4. Your company will have a social media policy (and it might actually be enforced) - Not so yet.  Many companies still at lost as to what to do with employees.

5. Mobile becomes a social media lifeline - Already happening.  Iphone took the lead in this.  Social networking sites now have its equivalent on mobile phones.

6. Sharing no longer means e-mail - Already happening. In any website, including my blog, you can share it whatever ways you want.

So what's new here? Seem like not many.

Six Social Media Trends for 2010 - The Conversation - Harvard Business Review

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