This is an interesting article on how a group of MIT students uses social network to locate 10 red weather balloons. The 10 red weather balloons are placed in different locations throughout the United States. In order to win, you need as many participants as possible to help you look for the balloons.The question now is how do you get as many people to sign up and be part of your team? The genius in the MIT team has devised a smart incentive scheme. Kind of like MLM scheme. But, hey, it works!
This article tell us that in order for a social network to work, it must have incentives to the users - be it monetary, status or just knowledge gained. It has to be useful to us.
Read the story here: A social network that ballooned
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Whatever the product is, there has to be a Unique Selling Proposition (USP) and the best question to ask ourselves, in order to create a great USP is ...
What is the
PROBLEM
for which we have the
SOLUTION to ...
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